exploring what it means to be the modern man.

Posts from the “branding.” Category

style journal // 1837 miles to prada.

Posted on December 21st, 2014

Michael Elmgreen and Ingar Dragset debuted the iconic installation in 2005, created to criticize consumerism, luxury branding and gentrification (of course it is on highway 90, on route to towns Valentine and Marfa). Their work ‘explores the relationship between art, architecture and design,” and it continues to make a statement.

Exploring the ‘store’ right at sunrise.

[[ Coat: similar ASOS white coat // Jeans: Burberry, similar nudie jeans here // sunglasses: Saint Laurent, similar Ray-Bans here // boots: Saint Laurent Wyatt boots here ]]

And of course, jumping. All photos by OC Mamahalin

Everyone assumes that this is all that is there in ‘Marfa’, but there is so much more to discover in West Texas. More to come.

modern man // PUBLIC SCHOOL NYC.

Posted on May 5th, 2014

Designers of PUBLIC SCHOOL Dao-Yi Chow and Maxwell Osborne are up for CFDA Award for Menswear Designer of the Year and I have a feeling they will without a doubt take home the award. Since kicking off in 2008, they won the CFDA Swarovski Award for Emerging Menswear design and was selected as one of the twelve brands to participate in the inaugural class of the CFDA {Fashion Incubator} program. Chow and Osborne take on classic silhouettes and modernize them, which is evident in their first ever ad campaign for Spring 2014.

modern man // mikey detemple.

Posted on February 2nd, 2014

‘Now for Then’ took JACK SPADE‘s spring inspiration through the eyes of pro surfer turned filmmaker Mikey DeTemple:

DeTemple captured the essence of spring and summer, the beauty of the ocean, and the small moments in life that make up so many memories. His vision was clear and props to him and JACK SPADE for debuting a 6 min+ video in a time where attention spans last less than 30 seconds. Though the short film might not have gotten as many views as they could have with a shorter video, they stayed true to the purpose of the film, which was to inspire.

I cant wait to grab a board, head out east and surf the summer away. I’m adding Springs and Shelter Island to my list of must-visits, all places to escape the city and recharge.

JACK SPADE has taken bigger strides as of late, especially with their first ever New York Fashion Week presentation this past season. The looks were classic and clean, and design director Todd Magill focused on tailoring and luxe sportswear. The presentation and the short film are two steps in the right direction. The next step JACK SPADE should consider is their product pricing model. A post for another time.

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modern times // angela ahrendts of burberry & christopher bailey

Posted on October 16th, 2013

Yesterday was a big news day in the fashion and tech worlds with the announcement of Burberry CEO Angela Ahrendts leaving the company to become SVP of Retail and Online stores at Apple. Drowsily reading through my tweets at 5am, I saw a few come through in succession about the news, which woke me up faster than when I read Nicolas Ghesquière was to replace Marc Jacobs at Louis Vuitton. I have looked up to Angela for quite some time now as a role model, from afar. I look forward to watching her annual preliminary results video every year and I have read pretty much every feature on her, from Fortune to WSJ. magazine and Business of Fashion. It is amazing that she has been able to turn the…

the little things // #ImAGoodman

Posted on September 17th, 2013

Two years ago, I wrote about how menswear was about to take off. It is now 2013 and menswear is on fire. From Pitti Uomo, MRket, (capsule) and PROJECT tradeshows to industry heavyweights Nick Wooster, Bruce Pask, Eric Jennings, Josh Peskowitz, Matthew Singer and Aaron Levine, to Michael Williams of ACL, Sam Lambert and Shaka Maidoh of Art Comes First and Joshua and Travis of Street Etiquette to the launch of MR.PORTER (from Net-A-Porter) and East Dane (from Shopbop) and launch (and shuttering) of Park & Bond.. all have been independently yet collectively impacting the industry in their own way. Menswear is now a major growth focus for retail, and the market is becoming more and more competitive. How do brands and retailers stand apart? Bergdorf Goodman gets it right with their #ImAGoodman…