Posted on February 2nd, 2014
‘Now for Then’ took JACK SPADE‘s spring inspiration through the eyes of pro surfer turned filmmaker Mikey DeTemple:
DeTemple captured the essence of spring and summer, the beauty of the ocean, and the small moments in life that make up so many memories. His vision was clear and props to him and JACK SPADE for debuting a 6 min+ video in a time where attention spans last less than 30 seconds. Though the short film might not have gotten as many views as they could have with a shorter video, they stayed true to the purpose of the film, which was to inspire.
I cant wait to grab a board, head out east and surf the summer away. I’m adding Springs and Shelter Island to my list of must-visits, all places to escape the city and recharge.
JACK SPADE has taken bigger strides as of late, especially with their first ever New York Fashion Week presentation this past season. The looks were classic and clean, and design director Todd Magill focused on tailoring and luxe sportswear. The presentation and the short film are two steps in the right direction. The next step JACK SPADE should consider is their product pricing model. A post for another time.