exploring what it means to be the modern man.

Posts from the “branding.” Category

modern man // PUBLIC SCHOOL NYC.

Posted on May 5th, 2014

Designers of PUBLIC SCHOOL Dao-Yi Chow and Maxwell Osborne are up for CFDA Award for Menswear Designer of the Year and I have a feeling they will without a doubt take home the award. Since kicking off in 2008, they won the CFDA Swarovski Award for Emerging Menswear design and was selected as one of the twelve brands to participate in the inaugural class of the CFDA {Fashion Incubator} program. Chow and Osborne take on classic silhouettes and modernize them, which is evident in their first ever ad campaign for Spring 2014.

modern man // mikey detemple.

Posted on February 2nd, 2014

‘Now for Then’ took JACK SPADE‘s spring inspiration through the eyes of pro surfer turned filmmaker Mikey DeTemple:

DeTemple captured the essence of spring and summer, the beauty of the ocean, and the small moments in life that make up so many memories. His vision was clear and props to him and JACK SPADE for debuting a 6 min+ video in a time where attention spans last less than 30 seconds. Though the short film might not have gotten as many views as they could have with a shorter video, they stayed true to the purpose of the film, which was to inspire.

I cant wait to grab a board, head out east and surf the summer away. I’m adding Springs and Shelter Island to my list of must-visits, all places to escape the city and recharge.

JACK SPADE has taken bigger strides as of late, especially with their first ever New York Fashion Week presentation this past season. The looks were classic and clean, and design director Todd Magill focused on tailoring and luxe sportswear. The presentation and the short film are two steps in the right direction. The next step JACK SPADE should consider is their product pricing model. A post for another time.

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modern times // angela ahrendts of burberry & christopher bailey

Posted on October 16th, 2013

Yesterday was a big news day in the fashion and tech worlds with the announcement of Burberry CEO Angela Ahrendts leaving the company to become SVP of Retail and Online stores at Apple. Drowsily reading through my tweets at 5am, I saw a few come through in succession about the news, which woke me up faster than when I read Nicolas Ghesquière was to replace Marc Jacobs at Louis Vuitton. I have looked up to Angela for quite some time now as a role model, from afar. I look forward to watching her annual preliminary results video every year and I have read pretty much every feature on her, from Fortune to WSJ. magazine and Business of Fashion. It is amazing that she has been able to turn the…

the little things // #ImAGoodman

Posted on September 17th, 2013

Two years ago, I wrote about how menswear was about to take off. It is now 2013 and menswear is on fire. From Pitti Uomo, MRket, (capsule) and PROJECT tradeshows to industry heavyweights Nick Wooster, Bruce Pask, Eric Jennings, Josh Peskowitz, Matthew Singer and Aaron Levine, to Michael Williams of ACL, Sam Lambert and Shaka Maidoh of Art Comes First and Joshua and Travis of Street Etiquette to the launch of MR.PORTER (from Net-A-Porter) and East Dane (from Shopbop) and launch (and shuttering) of Park & Bond.. all have been independently yet collectively impacting the industry in their own way. Menswear is now a major growth focus for retail, and the market is becoming more and more competitive. How do brands and retailers stand apart? Bergdorf Goodman gets it right with their #ImAGoodman…

the little things // maine.

Posted on August 21st, 2013

I previously wrote about how companies who stick to their heritage and roots, and share that full experience, are the ones that get their brand message across.

L.L. Bean did just that by hosting a fully immersive Maine getaway for the city folk. The trip defined the quintessential Maine lifestyle, and why a fully functional and stylish wardrobe is necessary in both [shorter] warmer and colder months, especially with L.L. Bean Signature. A modern interpretation of the company’s 100 year heritage, the Signature line really is L.L. Bean at its best.

[[ just what i needed: a waxed cotton tote as my go-to, out in blue for spring '14 ]]

[[ fall preview: chunky sweaters galore ]]

[[ pop up shop in portland ]]

 [[ maine in bike form. beats a citibike any day ]]

[[ portland head light, guiding the way since 1791 ]]

[[ nothing compared to my summer sailboat.. ]]

[[ just before i helped raise the sails ]]

[[ beautiful portland sunset, #nofilter ]]

Also in between: a lobster roll [or two], Esquire/Oprah top rated tuna melt at Rob Evans’ Duckfat, a morning run and bike ride, a second sun to greet me, ‘best i ever had‘ dessert at Fore Street and the best gin concoction at the Salt Exchange.

I truly felt the soul of the brand thanks to the LL & LG teams that put the trip together. I can’t wait to make my own memories in Signature. More to come!