Posted on August 21st, 2013
I previously wrote about how companies who stick to their heritage and roots, and share that full experience, are the ones that get their brand message across.
L.L. Bean did just that by hosting a fully immersive Maine getaway for the city folk. The trip defined the quintessential Maine lifestyle, and why a fully functional and stylish wardrobe is necessary in both [shorter] warmer and colder months, especially with L.L. Bean Signature. A modern interpretation of the company’s 100 year heritage, the Signature line really is L.L. Bean at its best.
[[ just what i needed: a waxed cotton tote as my go-to, out in blue for spring '14 ]]
[[ fall preview: chunky sweaters galore ]]
[[ pop up shop in portland ]]
[[ maine in bike form. beats a citibike any day ]]
[[ portland head light, guiding the way since 1791 ]]
[[ nothing compared to my summer sailboat.. ]]
[[ just before i helped raise the sails ]]
[[ beautiful portland sunset, #nofilter ]]
Also in between: a lobster roll [or two], Esquire/Oprah top rated tuna melt at Rob Evans’ Duckfat, a morning run and bike ride, a second sun to greet me, ‘best i ever had‘ dessert at Fore Street and the best gin concoction at the Salt Exchange.
I truly felt the soul of the brand thanks to the LL & LG teams that put the trip together. I can’t wait to make my own memories in Signature. More to come!