exploring what it means to be the modern man.

Posts from the “branding.” Category

the little things // biking in nyc.

Posted on May 14th, 2013

I’ve always wanted to buy a bike to call my own, to ride to and from work, early mornings to the green market and through Central Park, or after-dark, meandering through small West Village streets to clear my head. The thought, though, of leaving what would be another limb on the sidewalk, waiting to be stolen – thats what has stopped me from investing in one. A handful of friends have told me that every moment on the bike is worth the risk of getting their bike stolen. Many more have shared stories of how their first, second, third bikes have been hijacked, some only minutes after picking up dinner, others, hours after stopping by a birthday party. Every second is a risk. Now…

modern men // daft punk.

Posted on April 16th, 2013

Daft Punk is back, all dressed in Saint Laurent:   Saint Laurent designer Slimane designed helmets and glitter jackets for the electronic duo and created a short film for the musical duos comeback. The Saint Laurent Music Project has made waves in the music and fashion scene.. lets see what else Slimane has up his sleeve in an effort to rebrand YSL/SL. Both band and designer are on the path to modernize their brands. I’d say they’re on the right track. Who doesn’t love a Star Wars-esque feel?

want // valentino camouflage.

Posted on April 7th, 2013

Camo has always been a staple in menswear, but the traditional army print has made its way back into designers good graces. Valentino Camouflage launched its first men’s collection in the beginning of the year, with the promise of a women’s to debut soon after. And like every fashion brand does, Valentino celebrated with an exhibit in Milan with Liu Bolin, ‘king of street deception’. Watch to find out how the artist got his name:

And while the collection is amazing, not everyone can afford a $2000 camo print windbreaker or a $325 camo tshirt. At least not me..

Here are some real world camo picks to add to your wardrobe. And no matter what Forbes tells you, camo is not a trend. Its a classic worth investing in as an easy go-to basic.