exploring what it means to be the modern man.

Posts from the “branding.” Category

remixed // axe.

Posted on January 10th, 2016

Surprised to see AXE taking a stand on the concept of masculinity that up until a few years ago, they helped stereotype.. I remember all the cool kids used AXE after gym, and the entire building knew when gym period was over because all the guys smelled the same (because, lets be honest, they were all one scent). Let’s see how the product stacks up, and how they continue their empowering message next time.

modern man // michael bastian + GMC.

Posted on June 1st, 2015

The automobile industry’s love of fashion has manifested in many partnerships, including Infiniti + Thom Browne, Barbour and Land Rover, Lexus and MADE Fashion Week, Cadillac and “Mens Day”, and most notably, Mercedes Benz Fashion Week, the long-time sponsor of NYFW. Hannah Elliott of Bloomberg wrote about IMG’s struggle to find a new backer, and how the organizer is having difficulty doing so. But that doesn’t mean automakers are shying away from aligning with designers for industry and design caché. In July, just in time for Fashion Week: Men’s, Michael Bastian and GMC will unveil another ‘Precision’ campaign, drawing parallels on the attention to detail paid in everything they do. In the past, most partnerships have been one-sided, with one party (typically the larger company,…

style journal // 1837 miles to prada.

Posted on December 21st, 2014

Michael Elmgreen and Ingar Dragset debuted the iconic installation in 2005, created to criticize consumerism, luxury branding and gentrification (of course it is on highway 90, on route to towns Valentine and Marfa). Their work ‘explores the relationship between art, architecture and design,” and it continues to make a statement.

Exploring the ‘store’ right at sunrise.

[[ Coat: similar ASOS white coat // Jeans: Burberry, similar nudie jeans here // sunglasses: Saint Laurent, similar Ray-Bans here // boots: Saint Laurent Wyatt boots here ]]

And of course, jumping. All photos by OC Mamahalin

Everyone assumes that this is all that is there in ‘Marfa’, but there is so much more to discover in West Texas. More to come.

modern man // PUBLIC SCHOOL NYC.

Posted on May 5th, 2014

Designers of PUBLIC SCHOOL Dao-Yi Chow and Maxwell Osborne are up for CFDA Award for Menswear Designer of the Year and I have a feeling they will without a doubt take home the award. Since kicking off in 2008, they won the CFDA Swarovski Award for Emerging Menswear design and was selected as one of the twelve brands to participate in the inaugural class of the CFDA {Fashion Incubator} program. Chow and Osborne take on classic silhouettes and modernize them, which is evident in their first ever ad campaign for Spring 2014.

modern man // mikey detemple.

Posted on February 2nd, 2014

‘Now for Then’ took JACK SPADE‘s spring inspiration through the eyes of pro surfer turned filmmaker Mikey DeTemple:

DeTemple captured the essence of spring and summer, the beauty of the ocean, and the small moments in life that make up so many memories. His vision was clear and props to him and JACK SPADE for debuting a 6 min+ video in a time where attention spans last less than 30 seconds. Though the short film might not have gotten as many views as they could have with a shorter video, they stayed true to the purpose of the film, which was to inspire.

I cant wait to grab a board, head out east and surf the summer away. I’m adding Springs and Shelter Island to my list of must-visits, all places to escape the city and recharge.

JACK SPADE has taken bigger strides as of late, especially with their first ever New York Fashion Week presentation this past season. The looks were classic and clean, and design director Todd Magill focused on tailoring and luxe sportswear. The presentation and the short film are two steps in the right direction. The next step JACK SPADE should consider is their product pricing model. A post for another time.

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