Posted on July 5th, 2013
I have been to a lot of events since I started blogging [and put on quite a few as well], and at one point, its hard to remember them all, especially the standard, run of the mill ones. I can only remember a handful that were truly experiential, almost life-changing, you could say.
One that I recently added to that list was the UGG surf camp with Skudin Surf in Long Beach.
I never thought of UGG as something for me. Every winter, from the first snowstorm to the last, women in New York City would march out in these boots to keep their feet warm and dry. Men? I have seen a few guys brave the storms, both weather and social, and venture out in these during the cold months. But it still didn’t click for me personally. I get that it kept feet warm, dry and extremely comfortable, but when it comes to fashion, I tend to lean towards form over function. Usually.
Little did I know that the boots were a symbol of the relaxed southern California lifestyle, rooted in the 70/80s surf culture. I learned all about the history of the brand, and had a real emotional connection as I slipped them on after my surf lesson. [Kind of like maybe what a woman would feel when she puts on her first DVF wrap dress? Just guessing]. I knew it was made for that purpose, for surfers to get dry and stay warm after a long day on the water.
Events really are the most successful when brands go back to their heritage [or establish one if they don't have one yet] and embrace their aesthetic, their mission, what they stand for. Since that first surf lesson with UGG, I went again for round two, and just took a friend’s shortboard out in the water during my July 4th weekend in Maine. And for every surf session to come, I’ll have my UGGs to slip into after I get out of the water. Thanks LD, CC and Matty for an unforgettable experience.
[[ photography by Joy Jacobs ]]