exploring what it means to be the modern man.

Posts from the “the future.” Category

jetset // remote year magellan.

Posted on May 5th, 2016

I grew up loving European history. On paper and in stories, monarchies and their royal characters were fantasy worlds that I escaped to. I especially loved reading about explorers and their expeditions: Vasco Nunez de Balboa, Juan Ponce de Leon, Christopher Columbus, Hernando de Soto. This period in European history was filled with excitement of the unknown, of (in my head, and in Disney movies) fantastical conquests and discoveries of new lands. Ferdinand Magellan, for example, was an explorer first to circumnavigate the Earth, and though he did not personally complete the trip, his crew did, and his legacy continues to live on: a brave man who had a vision, navigated his trip by the stars, a man who dared to travel the world. And so, how…

modern times // angela ahrendts of burberry & christopher bailey

Posted on October 16th, 2013

Yesterday was a big news day in the fashion and tech worlds with the announcement of Burberry CEO Angela Ahrendts leaving the company to become SVP of Retail and Online stores at Apple. Drowsily reading through my tweets at 5am, I saw a few come through in succession about the news, which woke me up faster than when I read Nicolas Ghesquière was to replace Marc Jacobs at Louis Vuitton. I have looked up to Angela for quite some time now as a role model, from afar. I look forward to watching her annual preliminary results video every year and I have read pretty much every feature on her, from Fortune to WSJ. magazine and Business of Fashion. It is amazing that she has been able to turn the…

modern times // the weather company.

Posted on August 17th, 2013

The inner marketer/data nerd in me got really excited [and scared at the same time] while reading this Wall Street Journal article about The Weather Company selling their data to marketers.  The Weather Company predicts the weather through its main portal, The Weather Channel. What they can also do now is deduce when people in specific geographical areas are most likely to buy air conditioners, heaters, bug spray and hair products to de-frizz from humidity. According to WSJ, ‘The Atlanta-based company has amassed more than 75 years’ worth of information: temperatures, dew points, cloud-cover percentages and much more, across North America and elsewhere.’ It continues to cull data from people through browser searches and mobile apps that are powered by TWC. That data is…

dfb x coach // martone cycling co.

Posted on May 19th, 2013

Biking in NYC is about to reach critical mass with citibikes but leave it to some brands to really capture the essence of biking: the utility, the style and leisure of it as a sport and transportation mode. The blog Downtownfrombehind has been capturing bikers in action for a while, at first from behind and anonymous. The blog started profiling subjects, like the guys of Saturday Surf: I had a brainstorm session with Coach people and inspired this partnership last year. That was fun to brew up! Fashion consultant and PR strategist Lorenzo Martone just launched Martone Cycling Co. He’s branded his bikes with a red chain and monochrome everything else, currently available in black, white, red, gold and silver. Especially cool is SRAM’s innovative duomatic gear system that automatically adjusts…