style, design, food, branding – all from the perspective of a modern man.

Posts from the “the future.” Category

the power of brand ambassadors.

Posted on July 15th, 2011

[[ photo: louis vuitton/annie leibovitz via WWD ]] Its fascinating what an ambassador can do for a brand. I’m all about analyzing how a highly strategic annual plan, successful ad/PR campaigns.. how one video can shed new light on a brand. WWD announced a few months ago that Jolie would pose for Louis Vuitton’s “Core Values” ad campaign. The video below was released not too long ago and sheds much more light on why Jolie was chosen to represent the brand in this way. She opened up about her personal experience: her visits to Cambodia, the story of finding her son and why she is drawn to the simple life, a life of appreciation. Its interesting that Louis Vuitton is the backer of the campaign…

Categories: branding., fashion editorial., fashion., luxury., the future.

earth day 2011 : conservation in fashion.

Posted on April 22nd, 2011

Environmentalism has a cause that I have been passionate about since high school. I pursued environmental studies further in college and learned that “environmentalism” is not just about environmental conservation and recycling but also deals with integral political and ethical elements that should aim to improve and protect the quality of the environment for all. Today is Earth Day, a time dedicated to conservation and recycling. It’s encouraging to see people making an effort to do what they can and Earth Day definitely gives people who have not consciously recycled or conserved energy an opportunity to do so, even if it is for a day. But I feel similarly about Earth Day as I do Mother’s Day and Father’s Day; everyday should be a day to conserve and…

Categories: fashion., the future.

the fashion world unites for japan.

Posted on April 1st, 2011

On March 11, the Tōhoku earthquake and tsunami hit Japan and caused immeasurable damage. After more than three weeks, the country is still dealing with the aftermath. In light of the disasters, the people of Japan who remain hopeful and optimistic are beyond inspiring. I also find beauty in how the world has come together to assist those who are in need. Countries, companies, churches, non-profit organizations and individuals have made large contributions to relief organizations including the American Red Cross, Save the Children, UNICEF and Doctors Without Borders. The fashion industry has banded together in bringing about awareness and fundraising for aid relief as well: Tadashi Yanai, president of Uniqlo, gave $12.2 million. Uniqlo donated $4.9 million in corporate funds as well as $8.6 million…

Categories: fashion., the future.

fashion branding : the must-have of the season.

Posted on January 10th, 2011

Having a blog has become the norm, and even an expectation in some industries (like fashion, it seems). Many people use blogs as online journals, to keep track of their lives. Others record their inspirations, both in words and images. Blogs continue to serve as a collection of thoughts, ideas and experiences. Just as people use blogs to compile their feelings and going-ons, more and more brands have started to embrace blogs, utilizing them as an extension of their brand image and creating a personality that people can relate to, instead of just offering clothes. OscarPRGirl, the PR “girl” at Oscar de la Renta, has become quite the industry favorite and leader. OscarPRGirl and her team have (within a few seasons) resurrected the brand…

Categories: branding., fashion., social media., the future.