Posted on February 6th, 2016
Finally, Burberry announced that it would cease to follow the broken fashion model of showing runway collections six months before they are produced and shoppable to the public. Tom Ford followed suit, along with a slew of other designers trying to ride the see-now-buy-now wave that is clearly the future of the industry. Yes, there are tons of questions still left unanswered – I can hear PR and edit asking, “How will we secure/feature in long lead?” and other questions of the like. If there is any company to do it, it would be Burberry, and they continue to generate press season after season. I am crazy interested to see how this appeals to consumers come fall, and how it will help the retail business survive tight times.
Speaking of, if only the mens shows were shoppable this season, I would have definitely picked up one of these cuddly teddy bear coats (and in tan!). Embracing more and more color as seasons pass..
[[ Ralph Lauren // Coach // Michael Kors // Todd Snyder ]]