Cadillac House opened right after I left for my year long travels so I didn’t get to see it in its full glory until NYFWM. And man, is it impressive. It has a coffeeshop that turns into a bar, and hosts immersive activations like the Toilet Paper Paradise and the upcoming City Harvest Cadillac Dinner Series. Cadillac finally has a team that gets it. They get what it takes to re-build a luxury brand, a lifestyle brand that encompasses so much more than just buying a car. They are in it for the long haul and it shows.
You can read more about their efforts here.